How could we develop a new campaign to grow Chips Ahoy! sales for their "Original blue bag" cookies?
Based on the insight that the cookie eaters, ages 13-20, are unique people who still find it very important to fit in and be accepted...
Our idea was to then allow the cookie eaters to celebrate their originality. Because it was about their own personal, private victory.
RECOGNITION: Selected as 1 of 20 students in nationwide application process to work on the new Chips Ahoy campaign at the Martin Agency, Richmond.
We received an honorable mention for the manifesto, which I wrote.