FIFTH THIRD BANK - BANK BUD

IT'S SIRI MEETS "HER" - AN APP THAT GIVES REAL-TIME, HONEST HELP WITH SAVING MONEY

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WE ONLY TAKE ADVICE FROM OUR FRIENDS

NOT PARENTS, AND DEFINITELY NOT BANKS.

BUT OUR FRIENDS ARE IN THE SAME BOAT...

WHAT IF YOUR MONEY WAS YOUR FRIEND? AND LIKE YOUR FRIEND, IT TALKED TO YOU?

IF YOUR MONEY COULD TALK, WHAT WOULD IT SAY? 

  • Syncs with user's check-ins, past purchases, and likes.

  • Uses geotargeting technology.

  • Partners with brands to offer cheaper deals,

  • Based on budgets, deadlines & personal limits you can set and edit yourself. 

DIGITAL VIDEO: Instagram, Hulu, Youtube

DIGITAL: Partner with sites to suggest frugal options for millennials.

GUERRILLA: Distribute 100 during orientation week and encourage students to create their own to share via social media with #MYMONEYSAYS