3 years is the average amount to time for tires to get worn down. Problem is...no one ever thinks about retiring their tires until it's too late.

Goodyear Tires was having a weekend promotion for a free tire installation. So how could we remind people it was time to change their tires in a less clinical and more relevant way?

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We even got geo-specific for regions with more traffic.

MIAMI

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CHICAGO

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LOS ANGELES