MUSEUM OF SCIENCE AND INDUSTRY - "KNOW FURTHER"
Millennials have all the information they need at their fingertips. Or so they think. But they're forgetting how cool it is to experience the world firsthand. Let’s show them that the MSI is the place where they can build on what they already know in a more tangible and compelling way.
Rolling Print (Subway)
The 1st image tells a small part of the story. As the image scrolls up, we see the bigger picture.