How can Crest take the battle out of brushing?

Star Wars was a major part of growing up for many parents...and now with the release of a new generation of films - it was the perfect thing to bond with their child about. While teaching their little ones about Star Wars, parents could pass along healthy oral care habits as well. 

CAN YOU #RINSELIKEAWOOKIE + TARGET PARTNERSHIP:

When you're gargling with mouthwash - you kinda sound like Chewbacca (aka a Wookie) 

BELOW: A storyboard of a family rinsing with Crest mouthwash and attempting to communicate, sounding much like Chewey. 

VIDEO (YOUTUBE PRE-ROLL)

Drive equity and awareness with pre-roll ads on relevant Star Wars trailers and video content. Invite other shoppers to share their own with #RINSELIKEAWOOKIE

TARGET WEBSITE (VIDEO + CO-MERCH)

#RINSELIKEAWOOKIE video on the Target DVM Star Wars page invites participation while offering a coupon to drive Target purchase. Includes links to purchase Star Wars relevant merchandise at Target.

FACEBOOK SPONSORED POSTS

Users can translate Target social media posts written in WOOKIE into English.

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TARGET ENDCAP DISPLAY + PARENT AND KID TOOTHBRUSH DUO PACKS

A high-impact display featuring futuristic floating Oral-B products for both parents and kids.

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