This never got made but man, did we love it.
Star Wars was a major part of growing up for many parents...and now with the release of a new generation of films - it was the perfect thing to bond with their child about. While teaching their little ones about Star Wars, parents could pass along healthy oral care habits as well.
CAN YOU #RINSELIKEAWOOKIE?
When you're gargling with mouthwash - you kinda sound like Chewbacca (aka a Wookie)
BELOW: A storyboard of a family rinsing with Crest mouthwash and attempting to communicate, sounding much like Chewey.
VIDEO (YOUTUBE PRE-ROLL)
Pre-roll ads on relevant Star Wars trailers and video content. Invite other shoppers to share their own with #RINSELIKEAWOOKIE
TARGET WEBSITE (VIDEO + CO-MERCH)
#RINSELIKEAWOOKIE video on the Target DVM Star Wars page invites participation while offering a coupon to drive Target purchase. Includes links to purchase Star Wars relevant merchandise at Target.
FACEBOOK SPONSORED POSTS
Users can translate Target social media posts written in WOOKIE into English.
TARGET ENDCAP DISPLAY + PARENT AND KID TOOTHBRUSH DUO PACKS
A high-impact display featuring futuristic floating Oral-B products for both parents and kids.
